Jeff Love

JEFF LOVE, Chief Executive Officer

Mr. Love serves as Chairman of the Board and Chief Executive Officer of U.S. Assets. Mr. Love has over twelve years of strategic real estate experience completing hundreds of commercial and residential real estate investment transactions.

J. DAVE AARANT, Chief Financial Officer

J. Dave Aarant - Chief Financial Officer of US Assets, Inc. He has operated several large real estate investment companies as Vice President and CFO prior to joining US Assets. He received his BBA in Accounting from Texas A&M University in 1982.

AHMED MAHMUD, Chief Operations Officer

Ahmed Mahmud, a member of the Board of Directors, has two decades of commercial real estate, business consulting, business mergers, acquisitions and real estate financing. He has been directly involved in transactions with an aggregate value of over several hundred million dollars.


Mr. Baig Sarfraz has 18 years of multi-state multi site retail management experienced. Mr. Baig served 7 years as the President of multi-retail locations. He has strong strategic, financial and analytical skills. Mr. Baig demonstrate strong leadership, mentoring and relationship building skills with the ability to effectively inspire and manage highly engaged teams.
As the VP Operations, leading, developing, and achieving performance results through a talented team of leaders (Territory Managers/ General Managers, and District Managers). By establishing and enforcing a selling and service-oriented culture, Mr. Baig drove top line sales by overseeing the successful implementation and execution of initiatives.
A proven track record of achievements & performance!


JENNIFER BANKS, General Counsel

Jennifer Banks joined US Assets in April 2016 as General Counsel and represents the company in all legal matters including but not limited to real estate transactions, acquisitions, dispositions, and operations. Prior to joining US Assets, she was an associate for Hameline & Eccleston, LLP.

Texas A&M University School of Law, JD, 2010
Texas A&M University, BA, 2007

Member of the Dallas Bar Association and Dallas Young Lawyers Association.

Sherri Dahl

SHERRI DAHL, Office Manager

Sherri Dahl has over 15 years of experience in the real estate industry, supporting individuals and coordinating commercial and residential transactions.